FlowMapp v Axure

Design & (UX) User Experience

2 March 2020

Axure is a wireframing and prototyping tool, that has gained much popularity in recent years, but what if we told you, that there is something far better available for your UX needs when it come to creating sitemaps and user flows, and that is FlowMapp.

FlowMapp photo

One size doesn't fit all

One of the downsides to Axure is that, it often seems like the proverbial hammer to crack a nut. Clearly, there is a lot going on under the hood but it seems quite cumbersome for most standard marketing or brochure websites. In fact, the whole process of creating a sitemap, making changes and then sharing with people just feels clunky.

By comparison, FlowMapp much like Webflow, doesn't require any installation and is a cloud-based browser platform allowing multiple users, which is a refreshing change compared to Axure's strict licensing. Not only can you share a link with stakeholders, but they can directly comment within each page and best of all, it enables us to create a recommended page structure and content plan all within the same window. This can also be downloaded as a PDF which is incredibly useful for clients for reference, to help guide them as they put together their copy.


So far so good then, however many web agencies use Axure for Wireframing too, and currently FlowMapp don't currently offer this. It does however make a larger number of page type templates types available to use within the sitemap, and have a very interesting User Personas tool in Beta, that we are keeping a close eye on.

With this being the case, we trialled a number of specific Wireframing tools, even considering Keynote and Powerpoint, but actually came to the conclusion that it made more sense to produce wireframes directly within Webflow. This decision was reached once we realised that it made little sense to add yet another tool to our stack, when we already had the best one on the market at our disposal.

To find out more about FlowMapp visit FlowMapp.com

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