Sharp Focus Productions
Project Details
Sharp Focus Productions, UK
DUAL Success Story
High-quality filmmaking from concept to production. Sharp Focus Productions are a UK-based film company with a global audience thanks to their 4K drama-based English as a Foreign Language output. DUAL were able to help them split their offering into individual services and identify strategies to target the lucrative corporate and public sector market.
How we helped transform Sharp Focus Productions
Before Rebranding
The previous Sharp Focus Productions website was staid, and the company's brand identity was seen as conservative and not particularly appealing to the young producers who often decide to commission an EFL film. In addition, in a saturated industry, it was crucial to find a compelling USP (scripts, casting, location sourcing and directing) that would enhance the filming and post-production offering.
Project goals
- Modernise the look and feel of the brand
- Create a more attractive website experience
- Target larger EFL clients, who would require multiple services
- Increase brand profile within the corporate and public sector
After Rebranding
Following the Business Rebrand, Sharp Focus Productions has everything at its disposal to break into the lucrative corporate film sector and to continue expanding its global customer base for EFL movies. The new website is expected to boost incoming enquiries and commissions, and will help establish the business as 'on a par' with some of the larger London-based production companies.
Project outcomes
- Clear business vision and roadmap for 2020 and beyond
- Better understanding of Sharp Focus Productions audience and potential customer base
- Fresh new look for the logo, website and direction for other materials
- Digital Marketing direction going forward and ongoing support
