Heidi Sports & Fashion x Dual Digital

Business Owner Success Story

In 2024, I worked with the owner of second-hand sports clothing retailer Heidi Sports & Fashion to support her burgeoning online business supplying football shirts, rugby, cricket and US sports clothing.

In the highly competitive world of eBay and Depop, creating a recognisable brand isn't an easy task, so we decided to develop a range of instantly understandable icons that would reinforce the Heidi logo, convey the sport and be used within the cover photo of every new item of clothing posted, social media and packaging.

CTA Photo of Heidi Sports & Fashion

Is it time to refresh your brand?

With more than two decades of design industry experience, I help businesses improve how they present and communicate their digital brand.

Photo of Simon Cook
Photo of Simon Cook