Brand Identity

Brand Identity icon

Ensure your business makes the right impression with its target market

DUAL's Brand Identity service helps your business explore how far it wants to creatively position and present itself across all customer touchpoints, as part of the rebrand.

DUAL's Brand Identity service

Brand Identity Roadmap

How our Brand Identity service works

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1. Internal work

What DUAL will do:

  • We will create 3 Stylescapes in Adobe XD - one mild, one medium and one spicy
  • We will create a logo identity proposal, which will include colours and typography
Internal work photo

2. Client presentation

Video meetings to communicate to you:

  • The 3 Stylescapes to guide the chosen design direction
  • The initial logo identity concepts
Client presentation photo

3. Final deliverable

What you will receive from us:

  • The new brand identity in various formats, logo lockups and real-world examples (PDF)
  • Brand assets (CMYK & RGB formats)
Final deliverable photo
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