Digital Strategy

Digital Strategy icon

Benchmarking your existing website to plan for evolution

DUAL's Digital Strategy service helps your business understand its existing website performance, benchmark it against rivals with a competitor analysis and determine what the future goals should be.

DUAL's Digital Strategy service

Digital Strategy service diagram

How our Digital Strategy service works

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1. Discovery session

A face-to-face or video meeting to find out:

  • Your overall website goals
  • How customers navigate your existing website
  • Your existing website performance and Google Analytics stats
  • How you website aligns with your other marketing activities
  • How much content you wish migrate to Webflow
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2. Internal work

What DUAL will do:

  • We will audit your existing website
  • We will analyse your competitors websites
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3. Client presentation

A video meeting to communicate to you:

  • What works (and what doesn't) with your existing website. This will help us to decide what should be kept, what should be updated and what should be culled
  • The strength and weaknesses of your competitors websites
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4. Final deliverable

What you will receive from us:

  • A Website Brief (PDF) that will provide you with a breakdown of your existing site's performance and what we suggest should be the key aims for the new website
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