Digital Strategy
Benchmarking your existing website to plan for evolution
DUAL's Digital Strategy service helps your business understand its existing website performance, benchmark it against rivals with a competitor analysis and determine what the future goals should be.
DUAL's Digital Strategy service
How our Digital Strategy service works
1. Discovery session
A face-to-face or video meeting to find out:
- Your overall website goals
- How customers navigate your existing website
- Your existing website performance and Google Analytics stats
- How you website aligns with your other marketing activities
- How much content you wish migrate to Webflow
2. Internal work
What DUAL will do:
- We will audit your existing website
- We will analyse your competitors websites
3. Client presentation
A video meeting to communicate to you:
- What works (and what doesn't) with your existing website. This will help us to decide what should be kept, what should be updated and what should be culled
- The strength and weaknesses of your competitors websites
4. Final deliverable
What you will receive from us:
- A Website Brief (PDF) that will provide you with a breakdown of your existing site's performance and what we suggest should be the key aims for the new website
