Brand Strategy
Forging a mini-business plan to roadmap your digital future
As a Brand Strategy agency, we help your business gain clarity on its unique niche, market understanding, brand position, and customer base. Working together, we will establish style guidelines to manage the presentation of your brand personality and create user personas to focus on what motivates your audience.
How our Brand Strategy service works
It all starts with a Discovery Session, where we meet with you to discuss your business goals and challenges. Once armed with this information, we then analyse it further, look at industry trends, your marketplace position, and develop user personas for your targeted audience.
With this complete, we then provide you with our recommendations and explain how we believe this will achieve your objectives. Finally, you will receive a Creative Brief document, that will be the master reference as the project progresses.
The four stages of Brand Strategy
1. Discovery session
A face-to-face or video meeting to find out:
- What you see as a win from collaborating with DUAL
- Who your existing customers are
- How potential clients would currently see your brand
- Who your competitors are
- More about your industry or sector
2. Internal work
What DUAL will do:
- We will assess the current situation, and provide a primary and secondary goal for the project
- We will identify your ideal audience
- We will establish how you would like your brand to be seen in future
- We will analyse your competitors
3. Client presentation
A video meeting to communicate to you:
- Your business niche
- Clarity on your brand virtues and values
- Clarity on your market position
- How to target your ideal customers
- Your competitors strength and weaknesses
4. Final deliverable
What you will receive from us:
- A Creative Brief (PDF) that will provide you with a digital mini-business plan.
- 3-4 User Personas to better understand both your existing and target audience.
