Getvanilla
Project Details
Getvanilla, UK
DUAL Success Story
Founded in 2011, as Getvanilla Design & Digital by a Senior Designer. The realisation in 2018 that the consultancy needed to rename itself became the catalyst for an entire rebrand, which culminated in the formation of DUAL.
how we helped transform Getvanilla
Before Rebranding
Getvanilla had traded for 7 years as a mildly successful independent design business run by its founder and owner, who had enjoyed a career working within the creative sector. The whole premise of the company was built on access to a single senior designer offering digital consultancy, but the presentation was hamstrung by being seen as a freelancer rather than a viable alternative to small agencies. This combined with a business name that didn't properly represent what design services were available and a reticence to step back and see the bigger picture, needed to be addressed.
Project goals
- Completely rebrand and rename the business
- Analyse all existing design services, methodolgy and process
- Change the company culture from inward looking to outward focused
- Emphasise the vast digital experience built up over the last two decades
- Decide on the best-practice stack, to provide clients with a coherent reason to work together
After Rebranding
A name change in 2018 to DUAL Digital Design Ltd, was the first small step in what became a radical interrogation of existing practices, culminating in an overhaul of the entire business. A completely new brand identity, colour scheme and visual language was developed, combined with an evolution to a customer-centric focus and decision to build everything on the foundations of the digital website platform Webflow.
Project outcomes
- A radically new image and direction for the brand
- A coherent business plan to guide UK expansion followed by inroads into Portugal and Spain
- Teaming up with likeminded creatives from across Europe
- Marketing of an all-in-one Rebrand package aimed at growing businesses, with an emphasis on strategic thinking not just execution
- Focus on 6 complimentary creative services
